Brands in Public: A Squidoo and BzzAgent mashup
Today we launched a new project, Brands in Public.
Seth’s blog has a complete overview of what Brands in Public is all about.
From a Squidoo community perspective, it’s a satellite gig powered by Squidoo, sold by the smart people at BzzAgent, and created for your everyday consumer on the web who is looking for one easy spot to follow the latest conversations about her favorite brand.
It’s something different from our usual ‘front door to Squidoo’ projects like SquidWho and SquidBoo and SquidLit. If you were to think of Squidoo as a U2 album, our front door projects are each cool tracks on the same album. Whereas Brands in Public is more like what happens when Bono goes off and sings with Bob Geldof for a special event.
For lensmasters, a few things you might like to know about it are:
- It’s run on the Squidoo platform.
- We built it because we think it’s filling an important spot on the web and creating a simple social opportunity for brands.
- I invited a few dozen early Giant Squids to help build out the first Brands in Public (BIPs) and if those sell, we’re paying them a bounty.
- No, it’s not wide open for anyone to come and build a BIP, for free, like Squidoo is.
- Yes, they cost $400/month and BzzAgent is selling them to brand managers across the globe.
- Yes, you should tell your favorite brands about it.
- We’re offering free BIPs to chosen charities. If your non-profit organization is interested, please fill out this form.
- Lensmasters can (and should!) keep making regular lenses all about their favorite brands and products and services and debates; you don’t need a BIP page to do that. Not by a long shot.
- It’s very cool that when you Google “Molson” now, their BIP shows on the first page. (They’re one of our beta brands).
- Yes, Squidoo and our community is our main focus, always was and always is.