Charity Bio Cleanup
Hi charities! Time to dust off those bios and avatars of yours and see where you could use an update.
Your avatar and biography are important components of your lens, especially as a charity. The face you present needs to be polished, and a missing image or bio can be devastating to your reputation!
Does your bio look like this? Ick. Chances are slim a reader will donate. Time for an update. The best part is it will only take 5 minutes!
Once you’ve logged into your account, you’ll find all the info you need to update your bio on the My Profile tab of your dashboard. In that top Personal Info section you’ll see Default Photo and Default Bio. Let’s update the bio first. This will update your global biography, meaning it will show on all your lenses. You can also edit the biography on each lens individually, in the workshop.
Writing a biography.
Your biography doesn’t need to be long or extensive. In fact, you probably have the perfect elevator speech for your organization on your own website, or neatly tucked in a mission statement. Here are some of my favorite short biographies from our partner charities:
Paws Animal Kingdom is a Non profit charity dedicated to helping animals all over the world. We are dedicated to building a NO KILL animal sanctuary on 100+ acres of land in the Maryland area. You can help by visiting http://www.pawsanimalkingdom.org and clicking the donate button!
~Paws Animal Kingdom
Wildlife Forever is a 22 year old multi-species conservation organization. Our mission is to conserve America’s wildlife heritage through conservation education, preservation of habitat, and management of fish and wildlife. Become a member and support wildlife in America.
~Wildlife Forever
The Freeplay Foundation has helped more than 8 million poor and vulnerable people improve the quality of their daily lives through the distribution of sustainable, self-powered and environmentally friendly technologies. We strive to provide the poorest of the poor with access to education, information and energy.
~Freeplay Foundation
See how easy it is? From these bios, it’s easy to tell what each charity does and how they do it. If you’re having a hard time writing your bio, ask yourself, “What problem do we solve?” Keep it simple, so anyone can easily understand it.
Go ahead and enter yours, and be sure to click “save.”
Next, upload a photo.
The easiest way to add an image quickly and build brand recognition is to use your logo. The best logos are simple, have few colors, and aren’t intricate. If your logo is a combination of text and graphics, for instance, consider removing the text and using just the graphic. If you don’t have access to a good graphic designer, ask for help on our peer-driven forum. We bet a tech savvy lensmaster would be happy to lend a hand.
Remember to use a small image (2″x2″ on your monitor is good), and .gif or .jpg files are best.
That’s it! Now your bio is beautiful.
Bonus: after you’ve updated your bio, send an email to kimberly at squidoo.com with a link to your official charity Squidoo lens. You’ll get credit for updating your lens!



