Push More Traffic to Your Charity Lens
Traffic equals eyeballs equals potential donors. But what are the basics of getting more traffic to your charity lens? The most simple solution is to be where your donors already are, and Squidoo has special connections with two of those places.
By logging into your account and scrolling to the bottom of your My Profile tab, you can enter your Facebook and Twitter details to make posting lens announcements easy. Go ahead - test them out.
And for more lens promotion tips, we’re bringing in Lens Promotion Mentor jeffwend for a quickie Q&A.
Squidoo: Jeff, what are three quick tips charities can use to promote their Squidoo lenses?
Jeff: 1) Create a Twitter account for the theme of that charity. Actively tweet and seek followers who are into the same topic.
2) Promote your charity with your Facebook account. Start a Facebook group too. Do your best to spark conversation and encourage people to follow the link to your lens.
3) Put a link in your signature and get active on some forums related to your charity. If you speak with knowledge and passion about your charity, people are going to follow your signature link to check out your lens. (BTW - learn how to edit your SquidU Forum signature.)
Squidoo: What is an example of a charity lens that does promo right?
Jeff: I like how the Genocide Intervention Network has a call to action. You can add cohesiveness by making the rest of your modules related to the lens.
Squidoo: as Lens Promotion Mentor, what would you like to see charities doing in the area of promotion?
Jeff: I’d like to see charity lenses be more active by combining several social media sources. Use a social synergy if you will. I’d also like to see better pics and videos of the charities at work.
We ALL love seeing pictures and videos of your charities at work. They give the people in them something to brag about and show your donors you are real live people doing really special things for humanity. In fact, keep an eye on your inbox. In a few days we’re interviewing Image and Video Mentor lindajm as she helps us get familiar with photos and videos.
Make it a great week!