Squidblog

Smart marketers know one of the easiest ways to generate buzz about your topic is to tie it to a popularly searched current event. For non-profits concerned about health care, education, the environment, and the economy, that makes now a perfect time to shout out for your cause in three easy steps.

1. Write an article about your cause that focuses on a current hot topic. If you’re building a library, focus on the importance of literacy. If you’re running youth sports programs, talk about self-esteem and life skills for the next generation.

2. Wrap up your article with a call to action. Ask for the donation. Link to the event invite. Show them where to start their Squidoo lens.

3. Examine it for key phrases and words. Publish. Promote.

Tying your promotional efforts to the upcoming election, or any news story, doesn’t require you to choose sides. Millions of people are out there looking for something to become passionate about. Just by passing out the info you’re creating a relevant reason for people to stop and look.