Inc. magazine ran a pretty typical, unsurprising, late to the game “guess what, blogs are great” article this month.
With one small gem of an insight.
And that’s the realization that bloggers aren’t the only influentials online anymore. Lensmasters have arrived. And lensmaster-bloggers who do both are positively taking the cake.
“Pinder, [Bob Grewal's] Chatsworth, California, company, sells sleeves for laptop computers. Grewal sent a sample bag to Kate Trgovac, a marketing blogger who also has a passion for laptop bags, which she reviews on her site, Mynameiskate.ca. (She also maintains a page on Squidoo.com, a site that makes it easy for people to compile links from different sites on the Web.) After Trgovac wrote about the laptop sleeve on her Squidoo page, Pinder’s sales jumped 30 percent.”
The italics above are mine. The insight here is that the world still thinks of blogs as the lead story, and Squidoo lenses as the side dish, as the parenthetical. Which is GREAT news for you. (Or maybe I should say it in parentheses; guys, this is really great news for you).
Because not everyone is doing this. Because lensmaking isn’t ubiquitous yet. Because if you’re here, that means you have an edge on your competition, in a crowded web world where everyone else writing about your topic counts as competition.
And most importantly because, as the article above points out, Squidoo lenses work. They spread your story. They sell stuff. They get you clients. They earn royalties. They’re free and easy and a lot quicker than a blog. And you don’t have to restrain yourself to just one topic. Make 10 lenses, make 100, and really explore the full range of stuff that matters to you.
So if you have a lens already, a) hooray for you! b) don’t squander your lead c) make 10 more and link them together and d) the big win: set up a blog to point to all your lenses, and to help you launch the new ones you make.
Likewise, if you have a blog: a) I bet you wish you could get more readers, so b) make a lens on your topic and c) then make 10 more and d) link them together, post about them on your blog, and start getting found.
Enjoy your position as the new influential online. But hurry, because lensmaking won’t be a side dish, a parenthetical, for much longer.
(You’re welcome.)