Squidblog

So Seth and I were out at the eBay Live conference last week.

I don’t know how many trade shows you’ve been to, but believe me when I say this one was different. I wasn’t once besieged (okay, maybe once) by people bellying up to the booth looking for freebies and growling, “Why I should care about your product, anyway.” Instead, nearly every single person who came to talk to us sought us out because another eBay seller told them to, or they read our eBay ebook (< -- PDF download alert) or had bumped into that great lens on seashells, or read a cool blog post, or heard Seth on Janelle’s interview.

Focused, recommended traffic. Smart people who know what they want–and are ready to take action–because they heard our story in the right place.

That’s what came to our booth, and that’s exactly what we were trying to help eBay sellers get for their stores and auctions.

It was just the right event, with just the right people, at just the right time. We were able to offer them something new and authentic. They offered back real feedback and enthusiasm.

If you’re on eBay, I bet you’re going to be hearing from more and more sellers who are using lenses to promote their items for sale, get discovered more online, and sell more stuff.

We can’t wait to see what you do.