Squidblog

When blogs first started to boom, the “cat blog” emerged.

The cat blog is what happens when your service moves from specialized early adopters to mainstream users. The cat blog means you’ve done something right!

Only, here’s what happened with cat blogs from 2000-2006. Hundreds of thousands of them appeared. Personal journals about a cat, a dog, Barbara’s Cosmic Wonderings, your next door neighbor’s daily life. People played with the powerful and seductive (and kind of scary) notion of publishing their thoughts to the world. But more often than not they didn’t have a hook. Or an idea. Or the time. Or readers. So they stopped. And all those abandoned cat blogs just hung around and got in the way, or disappeared and were never heard from again.

But the cat blog is back! And better, and easier, and far more powerful than before. Why? Because it’s not a blog. It’s not something you have to post to every day. It’s not just a text journal.

It’s a lens. It’s a guidepost to the best things online about your pet and her favorite food and funny tricks and where you adopted her and how you get the dog to stop barking and why Scottish Fold cats don’t seem to have ears. It’s a single page of real world opinions from people about their pets.

Best of all, if you start one on a pet, you’re not stuck just talking about him all the time. You can make 10 more lenses. On different topics. For free. And stop back in a month or two and see how they’re doing. The real kicker: you earn royalties for charity along the way.

So, stop by the ASPCA Headquarters on Squidoo.

See what the new new cat (or dog or ferret or hamster) blog looks like.