Lenses As Books: Part Two
As any good author will tell you, the work is only just beginning when you turn in the finished manuscript.
Promotion and passion are the two defining principles that take authors (and their book sales) from good to great.
Would you write a book, put it on the shelves at your local Barnes&Noble, and sit back and hope people sniff it out? Would you spend time on something you’re proud of, then ignore it?
No, you’d send it to friends. You’d post it on whatever signposts you know. You’d talk. You’d listen. You’d hope people liked your work, and that it inspired them. You might even hope your book made a difference, no matter how small.
Our best lensmasters act like great authors. They promote, with passion. They email their lenses to friends. They blog about them. They watch them and update them. They check the Squidoo Top 100 list, just as authors follow the Amazon bestseller list.
Why do they do this? Is it an inflated ego? Not really. Is it because they’re hoping to become independently wealthy off of their lenses? Not yet.
It’s because it feels good when people get it. It feels good to help, to educate, to connect, to change minds, to meet readers, to be the expert.