Squidblog

Last week, a lensmaster emailed me asking how to best “attract new types of users to the Squidoo family.” While we encourage people to let their friends, family and colleagues know about the platform — and more importantly, your lenses — I just discovered a couple of lenses that show a new and promising way to approach newcomers.

Following a lively discussion thread in Ryze’s Refreshing Marketing Network, Lisa Boyd created a lens entitled Ryzers on Squidoo. She built the lens to link to lenses created by other members of the online business network. This might be the first example of grassroots group forming within Squidoo. (Thanks for your support, Lisa!) What lensmasters do you run with? How might you better represent those connections using the Squidoo platform?

In parallel, lensmaster Martin Bamford recently created the Ecademy Squidoo Club lens to introduce members of that online business network to the platform, to highlight members’ lenses and to connect with Ecademy’s Squidoo Club itself. Yes, Martin created a business club within Ecademy to help Squidoo lensmasters better connect and collaborate. It’s awesome to see Squidoo lensmasters interacting outside of the platform, as well. We’re looking forward to see how the club develops!

What groups are you part of? Should members of your book club, church choir, tennis league, or chamber of commerce build lenses? It’s not a bad idea!