Squidblog

We launched the ebook about Squidoo on Friday, in conjunction with a brief presentation at ecomXpo. A quick look at Technorati today shows nearly 70 posts about the launch.

Does that count as “launch big”? No New York Times articles, no press conferences–in fact, nothing that cost money, needed a VIP pass or involved a lot of networking.

What’s neat is that most of those posts tell the Squidoo story just the way we’d tell it. They’ve started establishing the groundwork for what we’re trying to build and are making it easier for people to understand a new thing.

Who needs the ads and the press release when there are hundreds of people interested in creating meaning… not for you, but with you.

Without understanding, without meaning, no one takes action.