Squidblog

We’ve built a platform that makes it easy for anyone, even a newbie, to teach people about topics they care about. We believe that everyone is an expert about something, and the Squidoo.com platform is designed to make it easy to do that.

It’s a guide (like about.com) and a reference (like wikipedia.com). It’s a place for personal expression (like typepad.com) and an open platform for real people (like del.ico.us).

You’re probably too busy to have a blog that’s up-to-date all the time, but we’re betting that there’s a topic (even if the topic is ‘you’) that you’d like to start the conversation about.

I wrote down my thoughts in a new ebook called Everyone’s an Expert. You can get it for free, here.

Here’s my short take on what you’ll find in the ebook:

“For a long time, the web has been about more. More links, more traffic, more hits, more choices. In the face of all that more, many sites (and most surfers) are not getting what they want. This free ebook, from bestselling author and Squidoo.com founder Seth Godin, proposes a different way of achieving your goals: less.”

The ebook outlines a technique that will increase PageRank, user satisfaction, clickthrough and the spread of your ideas, whatever those ideas are. It doesn’t matter if you use Squidoo or not… the idea of a lens makes sense whether you post it yourself or let us host it for you. And hey, it’s free.

Enjoy the blog. There are some pretty smart people itching to share their ideas with you.