I want to introduce you to someone.

She's an eBay powerseller, a stay at home mom and a makeup junkie. She started Bela's Boutique about two years ago to sell high end cosmetics and skincare--for a steal. The success of her store has made it possible to stay home with her 4 year old daughter... yes, you guess it... Bela.

She's also one of our 2 winners of the impossible-to-pick-just-one "10 Day eBay Squidoo Challenge" that just finished.

What we loved about her winning lens The Scott Barnes Cosmetics Showcase is that it is friendly, focused, sincere, spotlights her bestselling items, and doesn't stop there. Bela'sBoutique went above and beyond for her readers by sharing the 10 Fab Reasons to buy from her (because 3000 happy customers can't be wrong), recommending related links and books for the real makeup junkies out there, and polling people on their satisfaction with her store.

As if that's not enough, she decided to give back a little too, and made a list of all her favorite eBay sellers to thank. "I am not only a Power Seller but I am a Power BUYER too! I love Ebay, there I said it. I rarely shop anywhere else. Why when it is all right here and I dont have to pay high gas prices, push thru the crowds at the mall or even go store to store to compare prices!"

Oh yeah, and she's got 9 other Squidoo lenses focused on other brands she sells. Don't miss her Clarins Cosmetics Showcase and the cutely amusing Crazy Ramblings of an Obsessed Makeup Junkie lens.

The point? If you're an eBay seller, do what Bela'sBoutique is doing. Make Squidoo pages (hey, it's free) to showcase your stuff and interests and ramblings... and point people back to your eBay store. Do that x10, stay authentic, smile a little, and I'm going to bet you'll see your traffic and sales surge in no time.

P.S. A big fat postscript for you all here: There wasn't just one winner of the 10 Day eBay Challenge... there were two! Tomorrow I'll feature our other winner, someone who doesn't sell on eBay at all... but knows more about making a killer eBay lens than anyone.

Every day (or nearly that) Squidoo's Community & Charity Organizer, Kimberly Dawn Wells, highlights a lens that stands out from the crowd, a lens that is unique in topic, approach, personality, tools or timing. Or, you know, just a lens that made her day.

If you find a lens you'd like to submit for LotD consideration, send it to us here.

Looking for some help and advice on your own lenses? Swing by SquidU, where tons of smart lensmasters hang out.