This is a pretty long post. For Giants in a hurry, the summary is this: We’d love your help testing 2 new lensbuilding features. Skip to the bottom for info.
But first, the background and theory
Every day, hundreds of thousands of new people stop by Squidoo. (Adds up to 10 million visits a month, by the way.)
Of those, thousands decide they want to try their hand at making lens for the first time.
Of those, usually only a few hundred actually make something worth talking about, worth editing and growing and being proud of over time.
I think we can do better.

It’s been a long time since Squidoo focused on making it easier for newbies to make pages. We’re still using the wizard we created 2 years ago.
So as an experiment, we’ve come up with two new options: the Magicbuilder for newbies, and the super streamlined Quickbuilder for pros (more on the Quickbuilder in the next post).
The theory behind the Magicbuilder…
… is that no one likes to feel dumb when they’re trying something new. When was the last time you tried to program your Tivo or play around on a new website or cook a recipe and didn’t quite get what the instructions wanted you to do with it? Frustrating. Making a lens shouldn’t feel like that.
The Magicbuilder was created to give a new user a decent headstart on a lens. It’s less daunting to pick from multiple choice, in the beginning, than to stare at a blank page. It’s good process to show someone the cause and effect of what they’re building. It’s more fun to start off with something that looks halfway decent than something all the way empty.
There’s a catch, of course, that our experienced lensmasters know all about. And that’s this: there’s a gulf between good and great. The Magicbuilder will help people start okay lenses and learn a little about how modules work. But to get to great, you need to add a lot more. Real, personal, recommended, handpicked, curated opinions and ideas and products and content. There are some options within the magicbuilder to add that personal touch and commentary right from the beginning. Or they can skip that part, and work on developing their lenses over time.
So…
We’re releasing the Magicbuilder to Giant Squids only today, in the hopes you’ll take this beta version for a test drive and let us know how it feels. Think back to your days as a newbie, your challenges making your very first lens, and view the process with that in mind.
Click here to do some beta playtesting.
I’m also really excited to offer you guys a Quickbuilder option for making lenses. It’s a single page lens setup that experienced lensmasters can fly through. And, with the addition of multiple custom lens templates, you have a serious amount of horsepower at your fingertips. You can test out the Quickbuilder by clicking the “Switch to Quickbuilder” link at the top of the Magicbuilder. And back again.
A few disclaimers:
–We’re adding lots of templates for each category as we go. And even (at last) new categories/topics! So if you find something that doesn’t quite work for you, I’m sure we’ll have better options soon.
–You’ll see little popup “tooltips” along the right side of the MagicBuilder. We’re adding tons more there, too. If you’d like to suggest any and have your face and Squidtrick featured, send them my way.
–Finally, if you run into bugs or have thoughts on either or both the Magicbuilder or Quickbulder, please send them directly to me at megan@squidoo.com. As always, we make improvements, live, based on your feedback.
Thanks for giving it a whirl!