Retro Bowling Shirt–The Perfect Gift for Him
Kingpin, anyone?
This lens is really nicely focused. The Two And A Half Men tie-in is smart and topical. I’d probably move the Fuzzy Dice module to the bottom.
Here are a few theories as to why the lens isn’t converting many of its visitors into sales…
a) The Intro module is a really important spot on the lens. It’s above the fold. It’s a first impression. And lakeerieartists has chosen to populate that prime spot with shareasale affiliate links, which send people away from the lens before they even scroll down. Maybe that’s making lots of money for lakeeerie independently, which is completely fine (great for her, even). But if it’s not, I’d resist the temptation of trying to send your visitors too many places at once, and instead talk a little about retro shirts and anchor link your readers down into parts of your lens.
b) Try the Amazon module. Okay, read this carefully. I’m not trying to fleece anyone here. But most individual, small Amazon affiliates, people who open their own person accounts, start in the 4% sales tier on Amazon. With a little work and a lot of sales, you can earn your way into Amazon’s 6% tier. This has zilch to do with Squidoo, you can do it on your own with work. A lot of lensmasters like this option because they don’t share the revenue with Squidoo or charity. Totally understood.
But think about this: Squidoo is a top affiliate, and we’re in the 8.5% tier. If you’re using the official Amazon module, we halve that with you, which means your cut is already higher than the straight 4% you’d get if you were starting out on your own with Amazon.
And the Amazon module was designed with a nice little buy button, which makes it loud and clear to visitors that they can purchase something from your lens. The Amazon Spotlight module converts especially well.
Even if you don’t want to switch to the official Amazon module, consider hacking in some kind of buy button to your person Amazon links. It works.
c) A marketing trick is that visitors LOVE lists and numbers. Change the subtitle of your lens to something like: The 15 Coolest Retro Bowling Shirts Ever. Or say in the intro: ‘I’ve gathered my 20 favorite retro bowling shirts from tons of websites, to save you the trouble. Here’s the list!’
d) Another marketing trick: Pick ONE. Spotlight just one shirt at the top, above the others, and call it “The bestselling retro bowling shirt.” Why is it bestselling? Well, maybe it’s the one you’ve sold two units of on your lens. Maybe it’s the bestselling on Amazon. The reader won’t question what the criteria are, they’ll just be glad to have a shortcut and a recommendation. Have you ever heard an author call herself a bestselling author? Sounds good, right? (Next time, ask her on what list :).
-Reviewed by Megan
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